Apart from the OG sneakerheads, not many know the fact that the SB in Nike SB actually stood for Sandy Bodecker, and not skateboarding as many would have been led to believe. The man who created a whole new division from a shoe that was initially meant for basketball, has left us today, aged 66.
Starting out in 1982 as a footwear wear-test coordinator, Bodecker then rose to become the Swoosh’s first general manager of its skateboarding division, which he spearheaded product innovation and brand credibility through the skate scene. Product innovation though, is one thing he succeeded really well. The Nike Dunk SB was born after Bodecker added in a Zoom Air sole and fatten the tongue for extra support, and became the icon that it is now.
Eliud Kipchoge showing Sandy Bodecker’s 1:59:59 tattoo
Apart from that, Bodecker was also part in the Breaking2 project, in the pursuit to break the 2 hour mark for a full marathon with the help of renowned runner, Eliud Kipchoge. So much so in fact, that he got 1:59:59 tattooed on the inside of his left wrist as a testament to his dedication. Kipchoge got close, beating the world record at 2:01:39, a new record by 1 minute and 18 seconds.
Eliud Kipchoge setting a new world record at the Berlin Marathon in the Nike Vaporfly Elite.
While missing out on the 2 hour mark by just a smidge, the campaign birthed a new generation of running shoes from the likes of the Vaporfly Elite, Vaporfly 4%, Zoom Fly SP, and Vapor Street. None of which wouldn’t have been possible had Bodecker not joined the campaign.
The infamous Pigeon Dunk Riot
SBs too have plenty of cultural heritage all across the world, including Malaysia. It’s where all the original collectors first cut their teeth into the sneaker scene, which subsequently grew into other subcultures that intersect on a daily basis. From multiple collaborations that caused riots, collectors go crazy over, and ultra limited releases, there’s no denying the influence of SB in the skateboarding and streetwear culture. That’s the impact of the SBs, and that’s a feat no one else has yet to replicate.
Rest In Peace Sandy. You will be missed.
