Sneakers

History 101: Macbeth Footwear

  • By Fazlur Redza
  • Dec 19
  • 0

Everyone wants to be a rockstar with a pair of this lovely kicks which love by all local nor international people around the world, MACBETH. Macbeth Footwear (previously known as “Macbeth Athletics”) was founded in 2002 by musicians who have been awarded platinum, Tom DeLonge, known in the band called Blink182, Box Car Racer, and Angels & Airwaves. With music Rock as his philosophy, DeLonge create a team of talented people to develop products that emphasize fashion, which is inspired from music and sports arena in Southern California, where he grew up. Since 2002, Macbeth has been at the forefront to develop cooperation with musicians, athletes, and artists, which then combines a popular taste for the product.

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Tom DeLonge


In 2000, the sports industry has grown so rapidly in line with the development of the music arena. Adjustment is the key product of the leading brands of life in California, which at that time a number of teen-punk pop band from San Diego up to Orange County topped the Billboard charts. Bands which describe the whole culture of this young man, who was also supported by music and sports on the West Coast, with the rapid appear in a number of leading mass media cover and limelight of global music broadcast on television, as they appear when displayed on a number of events major events worldwide. 
 In 2002, the band was awarded platinum, Blink-182, has given significant contributions in the sports industry. Companies that distribute products such as hats, shirts, shoes, guitars, etc., have benefited from the fame musicians – which is very popular with the youth – this. Tom DeLonge – lead singer and guitarist for the band Blink-182 – along with colleagues felt disappointed with the media hype and a poor understanding of the design teams that make products for them.
Rock band which evolved from the suburbs in California illustrates the overall youth culture that is loved. They have been traveling the globe, visiting some great music and fashion event in the world. They need products that fit their lifestyle and can be used when performing on stage or in everyday life. They want to look good, feel comfortable and stable for days, both when he joined the trip as well as practicing in the studio. 
 
Disappointment when they peaked shoe sponsors felt they did not fit anymore with them, which is a skate shoe that big and heavy. Skateboard business fame lead to the increased manufacture of skate shoes that thick to support the current style of play skateboard grind. However, DeLonge has studied sports skateboarding on the streets of San Diego, which is the birthplace of skateboarding, want a neat shoes, superior and modern with a smaller size so that he can feel the pedal effects when performing on stage, or for skateboarders, which can feel their board when doing a movement. So, in 2002, DeLonge join Jon Humphrey – a seasoned concert promoter and sportsman who co-founded the leading skateboard brand Adio – to create the company’s Macbeth Footwear. 
 
Macbeth, the names comes from one of Shakespeare’s literary creation, aiming to meet the demand for fashion forward shoes that illustrate the customs and culture of rock music and an active lifestyle in Southern California. Because San Diego is famous for rock-n-roll is very influential and has become a lifestyle, then there becomes a great place to start a shoe industry that combines the style of rock music that was so complex with an attitude and lifestyle communities in California. DeLonge likes the message behind the story Macbeth literature, which reminds us not to be greedy because that is what will lead us toward the abyss of adversity. Coat Macbeth is described as “The Notch”, ie, a banner or flag which has a V-shaped indentation on the end. More specifically, the symbol is a form of two blocks which are generally seen on the side of the shoe and describe the flag flying. It would seem obvious if we hold the shoe vertically. 
 
Macbeth Shoes initial output is a collaboration of more than 30 bands are on tour in Southern California. Ranging from punk and emo band encountered a lively, up hardcore band, they all have the opportunity to submit their entries. Therefore, input from a number of the band, Macbeth develops an idealism that cares about animals and a vegan lifestyle (vegetarian). First Shoes Macbeth, The Eliot, fit the lifestyle of vegans, which only use materials that are free of animal. Currently, Macbeth develop these ideals by using only ingredients from processed vegetable fibers, synthetic leather and glue made from water in some of its products are designed for style and way of life vegan, in which the product has been dominating its products. maxresdefault
Macbeth Eliot Shoe

 

 

STUDIO PROJECTS 

Macbeth Studio Projects series is a special shoe design program based on cooperation with Macbeth family consisting of a number of artists. Macbeth works closely with each artist to design products that describe their personality and creativity. 
The aim of the series Studio Project is to provide a new way of expression for artists who have inspired Macbeth. Macbeth help artists to develop their idealism with respect to the use of unique materials, colours separate, and special artwork on the highly seeded Macbeth shoes. 
 
 
VEGAN PRODUCTS 

Macbeth, in connection with products inspired by the music, also known for its support of the vegan community. From the beginning, Macbeth was inspired from a family of artists who embrace vegan, like, Bane, Alkaline Trio, American Nightmare, H2O, Sick of It All, and so forth. Macbeth then make a shoe that only today are made of materials based on the vegan. Most of the band becomes tight adherent of the ideals they believe, which is often associated with reducing the use or eat anything made from animals. Along with this, the first shoe Macbeth, The Eliot, was launched in November 2002 which is designed to vegan-based. Macbeth continues to make creative vegan shoes, and in 2007, Macbeth won the “Best Vegan Skate Shoes” from Peta2. 
 
Materials supervisor: organic canvas, twill, and a unique material woven vegetable fiber. Equipped with artificial materials such as rough skin and vegan nubuck leather. Macbeth never use special materials such as ballistic nylon nets which have been used to make bullet-proof jacket at the time of World War II. 
Glue: Macbeth has developed special adhesives that are water that is free of any material of animal origin. 
An outer sole made of rubber: natural rubber is heated and superior quality printed in such a way to flexibility and comfort. 
 
Discovering “LIFE WITH SOUND & STYLE” with Macbeth
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So, let’s say like this: Space is the final destination, then here, Macbeth prepare a new view of expectations, style and quality for 2010. In the search for the theme of this year, Macbeth change the view that exalts the divine which is always associated with the charm, creativity, and awe that can not be measured. The purpose of Macbeth that is implementing the idea. As in the past has been a wonderful launch the Apollo missions Space Race and the holding of the talks, Macbeth also has chosen a similar way to work and bring inspiration to its product line this year. As well as the journey that starts from the first step, then apply the product Macbeth portrayal of the Apollo missions theme and create products inspired from intelligence techniques, to make appropriate footwear for consumers this year. As usual, Macbeth also uses modern design to the classic product to give a symbolic description of the purpose of the new theme this year. 
 
Macbeth has the purpose to provide for the tourists and travellers, from every facet of life, will be the latest variation of Macbeth that superior product. Is it when you’re around town, riding a motorcycle, practicing in the studio, or just enjoy the journey, Macbeth has been that into account. The purpose of Macbeth is not just looking for profits without regard to consumer convenience, but Macbeth dare to take any steps for the sake of customer satisfaction.

 

 

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