Simone Legno and his partners, Pooneh Mohajer and Ivan Arnold, had a vision and thus, TOKIDOKI the brand is born. TOKIDOKI translates to ‘sometimes’ in Japanese. Started in 2005, the brand has since created apparel, footwear, handbags, cosmetics, accessories, and other products with their larger-than-life characters. The brand has collaborated with high-profile companies like LeSportsac, Karl Lagerfeld, Onitsuka Tiger, Marvel, New Era, Hello Kitty, Fujitsu, Levi’s, Smashbox cosmetics, Xbox, T-mobile, Fornarina, Skullcandy and Medicom Toy.
For this year’s school holiday, Fahrenheit88 brought Simone Legno of TOKIDOKI down to Malaysia. There are larger-than-life TOKIDOKI sculptures around Fahrenheit88 at the Atriumm, Ground Floor. His pop-up store consisting of all sorts of TOKIDOKI merchandise, collectibles, plush toys as well as stationaries flown in from Los Angeles for sale.
Just this Thursday, he conducted a live painting as well as short interview for the media. Friendly and down-to-earth, Simone Legno is a pleasure to meet. PS. he draws a personal character for everyone when asked for an autograph.
Simone will be in KL till this Saturday, 31st of May. Be sure to check out the meet and greet on Saturday from 2:30pm onwards.
For more on TOKIDOKI, check out the brand’s website, Facebook, Twitter, Instagram and Pinterest as well as Simone Legno’s Facebook, Twitter and Instagram.
