Instagram is filled with a bunch of different artist that fills their feed with plenty inspiring and creative piece. But no one else does it like Jaemy. By day he runs a graphic lab called Kickatomic but in his spare time he shares his comical interpretation of famous movie posters with help from a few of his friends. Taking note of his knack for humour we decided to have a little chat about his work.
Tell us a little bit about yourself?
My name is Jaemy Choong and i run a start-up graphic agency called Kickatomic and we specialise in TV show branding and Opening Sequence Design. (it’s those 10 – 20 sec opening themes that play before the show actually starts.) I run it with a business partner named Tsu Ann and I handle the creatives while she handles the PR and communication. Also, I stay home a lot and i like fried chicken.
Describe the photographs that you share on instagram?
They are a combination of my love for film + my love for lameness. (If that makes any sense). Ask any of my close friends and they will tell you how much my jokes are surrounded by some of the cheesiest lines and imagery. I basically take postcard-sized movie posters and “finish” the art piece by having friends pose behind it to “complete the picture”. When the poster design is aligned with my model’s pose behind it, it turns into a rather laughable piece.
what is it about?
It’s about poking fun at the typical shapes and designs that most movie posters can’t seem to avoid. Plus the fact that we will never be able to be Hollywood stars so we might as well make the best of what we can be – instagram stars haha. Or alternate movie poster stars i guess.
what’s the inspiration behind it?
No exact inspiration really. It was random. A few friends and I had just returned from the premiere of Maleficent and if you know the poster you’ll notice how easy it is to stand behind it and kinda “become” the horned Angelina Jolie in the pic. So a bunch of us were just like “Hey let’s do a shot like that!” and went ahead and did a shot (you can see it on one of my old posts on instagram). The shot came out and we realised how absolutely hilarious it looked… so we did more! We did so many more that i think friends are now starting to avoid me for bugging them so much. (New shots every 2 days haha) Some of the poses were really hard to hold in place and you don’t see it on the pictures but we would all be sweating buckets trying to get the shot. I really have to thank the very obliging friends for “layaning” my crazyness.
why do you do it?
For the pure enjoyment of it. Call it stupidity, call it an escape, call it a quick jab at pop culture – it’s all for fun. I was featured on a number of viral sites last year (Bored Panda, MTV.com, Viral Nova etc… I managed to compile them here: http://about.me/jaemychoong) so I guess people actually do enjoy the pictures too. When they tell me how funny or weird the pictures look, I like to laugh along with them.
To check out more of Jaemy’s interesting body of work, follow him up on Instagram!
