The Weeknd-Approved Puma Tsugi Netfit V2 Are In Stores Now

The all-new Tsugi Netfit V2 raises the bar in terms of customization due to its innovative lacing system. Sneaker enthusiasts are spoilt for choice when it comes to style as they will gain control and versatility of their outfits with this silhouette. The options are limitless, bringing customization to another level. This upgraded silhouette comes… Read more »

DEBLANC’s 5th Collection ‘GOD IS STILL GOD’ Is Releasing This Month

DEBLANC, one of Singapore’s streetwear label established in 2016 by fashion enthusiast Bobby Seah and Gilbert Yap brings you their 5th collection, “GOD IS STILL GOD” with the vision of providing high-quality and premium apparels for the masses. DEBLANC is heavily inspired by different cultures originating from the leading fashion capital and has the vision… Read more »

The Borak-Borak Session: BboyBlackz

Long time no chat! We are back with another Borak-Borak session and this time we managed to keep up with Saifol aka @bboyblackz on Instagram. Join us in this Borak-Borak session to find out more about his passion and career in sculpting figurines. Check it out!

WDHANFTSY: NB574 Friends & Family

How’s all the Masses fam doing? For this episode of WDHANFTSY, Bryan (IG: @bryanbotakchin) walks us through a pair of NB574 ‘Friends & Family’ (F&F) which is limited to 88 pairs to commemorate the New Balance 574 silhouette’s 30th anniversary since they were first released in 1988. Check out the pair, the packaging it came… Read more »

NikeLab Collaborates With Riccardo Tisci To Honor The Sport Of Basketball And Its Players

Sneakerheads who knows quality knows that Italians do it best. NikeLab collaborates with Riccardo Tisci on a Nike Air Force 1 High to propel contemporary sports style into a more modern, elegant era with the Italian’s fashion designer work that combines different generations of sportswear icons to form a dynamic collection of off-court styles. “I… Read more »

WDHANFTSY: Nike Epic React Flyknit

Nike’s newest silhouette with their latest technology React just released today! In this episode, Bryan (IG: @bryanbotakchin) walks us through the background of the React technology, elaborates on the features, the comfort level of the shoes, durability and more. We honestly believe with a retail price of RM589, this shoe is Masses-Approved! What do you guys… Read more »

Adidas Originals by NEIGHBORHOOD SS18 Collaboration Releases This Weekend

Adidas Originals and Japanese streetwear label NEIGHBORHOOD join forces for another new capsule collection this season. NEIGHBORHOOD founder, Shinsuke Takizawa brings his unparalleled design perspective to a range of street-level sportswear pieces. The range presents pure 3-stripes design in Takizawa’s familiar monochrome aesthetic, in strictly premium constructions. The collection is inspired by the NEIGHBORHOOD label’s… Read more »

Carhartt WIP Collaborates With mo’design Inc. For The SS18 ‘Carhartt Modes’ Collection

Tokyo-based creative agency mo’design Inc. teamed up with CARHARTT WIP once again to push forward the imagination of streetwear subcultures in a digitalized world, through the lens of Motoki Mizoguchi. Motoki Mizoguchi’s abundance of experience working with creative minds in Tokyo, profound love to music, graffiti art, and graphic design allows him to visualize his… Read more »