UNITED ARROWS x ASICS Gel Lyte V

With a string of previous collaborations with Puma and adidas, United Arrows is adding another line to their arsenal through its sneaker tie-in with Asics. Adapting the classic running shoe and featuring a sold navy blue suede upper with a creamy white lining, the shoe comes across as luxurious and is sure to be a head-turner… Read more »

Catching Up with Folks Queuing for adidas NMD

Since 2016’s holy grail of sneakers, the NMD, launched its “City Socks” and “City Pack” over the last few days, resellers and sneakerheads have been engulfed in the madness of owning a pair. With the craze spreading all over social media feeds like wildfire and overwhelmed by the desire to grab one, we headed down to Sole… Read more »

Top 5 Nike Sneaker Moments in Movies You Probably Missed

The silver screen is a fantastic medium for sneaker brands to market their wares to the masses, provided it is executed in a way that looks unforced and sensible. We may dislike product adverts being sneakily implanted in movies, but it’s a marketing stunt that sometimes just works. There have been a substantial number of sneaker… Read more »

adidas Just Released a New Boost Sneaker – PureBOOST ZG

  adidas’ Pure Boost range was really quiet throughout 2015. Now, adidas has unveiled its latest athletic silhouette, the Pure Boost ZG. A full-length Boost midsole delivers responsive energy return and superior comfort, with a layer of EVA outsole to produce what adidas calls a “floating sensation”. The cityscape inspired Primeknit upper accentuates the premium… Read more »

NMD – SS16

No doubt that NMD has made quite an impact in its relatively short lifetime, resulting in fans are expecting more from adidas. Now, as fans patiently wait for the warm up, the three stripes gets us ready for spring with a preview of upcoming NMD’s colourways. Enthusiastic sneakerheads are expected to get real busy this… Read more »

Air Jordan 4 “Dunk From Above”

Jordan Brand’s “Dunk From Above” Collection is inspired by Mike’s ability to practically soar his way to a slam dunk, and possesses a colourway reminiscent of the colour combinations used by Marquette, Indiana Pacers and all other teams imaginable. Since the Air Jordan 4 was the first Jordan silhouette to feature ‘Flight’ on the tongue, it… Read more »

On-Feet Look at Air Force 1 Flyknit Low

After the first glance of Nike Air Force 1 Low Flyknit, now we get a few dope on-feet looks at the both colorways. Like we mentioned in the article from earlier week, the Flyknit program is to wrap your foot a little bit more and a little less volume so your foot is more stabilized.… Read more »

Nike Unveils The Women’s Nike Air Max BW Ultra

Earlier this week Masses posted a Nike Mens Air Max BW’s article, now Nike unveils The Women’s Nike Air Max BW Ultra. Essentially a revolutionized contour of the popular line from 1991, the silhouette houses a clean Hyperfuse upper that ensures sufficient comfort and minimum weight. For its 25th anniversary, the window to the sole… Read more »

Check Out The Nike Flyknit Air Force 1 Low.

The two first releases of the Nike Flyknit Air Force 1 Low comes in a Black Multicolor and an all-White pair. Both pairs are made with a full Nike Flyknit upper with minor translucent details on the outsole. The key element of this Flyknit program is to wrap your foot a little bit more; a… Read more »

Nike Air Max BW Ultra

The Air Max BW silhouette receives the latest thoroughly “Ultra” treatment from Nike, presenting the iconic 1991 sneaker in a minimal weight remastering of the original. The Big Window, sometimes called as Air Max Classic, features a thermo-welded synthetic upper, an unpadded tongue and a streamlined Ultra outsole. Available in prominent black and navy, the brand… Read more »