GUESS recently teamed up with Kloth Cares, an extension of Kloth’s brand which represents a movement for textile recycling in Malaysia, to encourage their customers to extend the life of their clothing and shoes through this recycling program. Themed “Keeping Fabrics Out of the Landfills”, Kloth established a partnership with Selangor Youth Community (SAY) and Life Line Clothing Malaysia (LLCM) to materialize this advocacy.
The partnership between GUESS and Kloth Cares aims to reduce textile waste to create a network of sustainable alliance to merge stakeholders and to close the loop towards circular economy with textile recycling. Using Kloth Cares’ innovative retail take-back system and worldwide infrastructure, the wearable pre-loved items are given a second chance as second hand goods while unwearable items are converted into new products such as cleaning cloths or as ingredients to produce engineered fuel for cement kilns. This green initiative by GUESS and Kloth Cares encourages consumers to reuse and recycle in order to save resources and allow valuable raw materials to be reprocessed, which in return, saves our environment.
“Kloth Cares is committed to promote, walk the talk to crystallize textile recycling in Malaysia with GUESS Sustainability,” says Nik Suzila, Kloth Malaysia Co-Founder. “We believe that keeping textile waste out of the landfills and giving it a new life is crucial as Malaysian landfills are bloated with waste that can give higher value, if given a chance to be upcycled.”
If you would like to support this initiative, recycle bins have been placed in eight different GUESS stores throughout Klang Valley for customers and the public to recycle their unwanted clothing. The first batch of these unwanted clothing will be reused, recycled and remade into fashion pieces by final year students of Raffles Kuala Lumpur. The top 10 fashion pieces which were given new life by these final year students will be showcased in June 2019.
Here’s the list of GUESS stores where you can contribute to the initiative:
- GUESS Pavilion
- GUESS KLCC
- GUESS The Gardens Mall
- GUESS 1Utama
- GUESS Sunway Pyramid
- GUESS IOI City Mall
- GUESS Setia City Mall
- GUESS AEON Bukit Tinggi
If you would like to know more about this initiative, head over to GUESS website to find out.