Playfully irreverent Malaysia hipster brand Alamak.Co starts the new month with a look at its 2014 Fall/Holiday collection. Sticking to the essence of the brand, this time round, the collection features a multitude of pop art-inspired graphics, funny aphorisms, and some navy/sailor based designs while still keeping it old school and local-based. For example, they did a rendition of the famous Andy Warhol Campbell soup pop art. Instead of the mushroom soup, they made a parody featuring a squid, one of the brand’s iconic identities. The lookbook was shot down under in Sydney as well as Melbourne. Check out their lookbook below : –
Keep up with Alamak Co.’s updates on their Facebook page as well as their Instagram (@alamakco). Head on over to SHOWROOM, Heavyweight & SCYTHE to shop the collection!
