At first glance, one may think that the word KVLTVRA [kuhl-chur-a] is little more that a collection of randomly curated letters jammed together. However, name refers to a word in Mandarin which means ‘to overcome’. A Malacca-born brand established in 2013, KVLTVRA aims to be a nonconformist, homegrown streetwear label. Their surrealist approach to their graphic prints on their attires stems from the interactions in their surrounding and the subculture movement.
With self expression as a focus, their latest collection, ‘Amongst the Believers’ uses print designs to showcase the shallow mindset of human followers who succumb to dogma. It consists of four Spring/Summer tees that represent the ritual of “Amongst the Believers”.
Here are the promo video for the “Amongst the Believers” collection.
If you like what see you or want to buy one for yourself, head down to their official online store here.
