ANAABU has recently released their latest collection, the Him & Her series. It is ANAABU’s debut unisex collection born as a response to the increasing demand in menswear clothing and the need to provide gender-neutral, comfortable, functional and versatile outfits. Designed and produced by Ana Abu and Aimi Ismail of ANAABU, Him & Her combines natural, practical, and high quality fabrics with exquisite workmanship for a timeless style.
Crafted with mostly pure cotton, the series consists of 14 designs, making up a total of 7 looks. The debut series is a composition of basic pieces – shirt, kurta, parka, kimono, raincoat, windbreaker, loose pants, tapered pants, culottes, and more. It intends to cater to both men and women that desire a minimal and effortless look. The strength of Him & Her is in its adaptability as all pieces can easily be mixed and matched and styled for any occasion. It’s also very rooted in the concept of practicability, right down to the choice of materials, colours, and additional accessories on the pieces.
Besides that, Alone Together is a campaign video for Anaabu’s 2016 collection ‘Him & Her’. It celebrates “loneliness + togetherness” through exploring the private space and indulging the comfort zone when we are together with our loved ones.’ Feel free to head over to their facebook page to check out the campaign video.
Besides that, you can head over to ANAABU’s official website to check out their stuff.
