Local jewellery designer ANDFERSAND introduces 3D printed accessory dubbed [PROCESS AESTHETICS] to shake the fashion atmosphere. Most jewellery customization merely touches the surface level of customization such as jewellery engraving. Advanced 3D printing processes enables consumers to emerge themselves in the creative stages via a holistic customization option – allowing them to express themselves to the fullest with their personalized, creative inputs. By utilizing high tech 3D printing technology, the accessories are printed with industry standard durability that is both feathery light and visually unique. The products carry a raw, unpolished aesthetic. This visual element according to the brand is what they called [PROCESS AESTHETICS]. The brand is steering into a whole new direction through 3d printing that opens up new possibilities with the utilization of new explorations, distinct materials and flexible design options that allows for a higher design composition and different end product finishing.
“ “We are contemporary jewellery designers and we always strive to thrive in an ever changing fashion atmosphere. To challenge and conquer conventional ideas has always been the core of our vision as this will open up many doors and ideas. We hail from an architecture background. Work in progress carries an indescribable appeal different from that of a finished product. We appreciate the hard work and dedication put into a project and we want to pay tribute to that because generally, everybody appreciates the thoughtfulness put into the thinking process. Step by step process is one of the key factors behind this campaign and we value this highly” according to Edmond, co-founder of Andfersand.
[PROCESS AESTHETICS] will be debuting at SneakerLAH that will take place in Kuala Lumpur Convention Centre from 7th – 8th October 2017 at 10AM. Attendees will experience the creation of the 3d printed accessories right before their very eyes from the ground up. Pre-orders will be open to the public on the day of the event with template forms provided for the customers to inject
their creative inputs to visualize their very own personalized accessory.
