CNLM in small caps kinda looks like the font’s version of the middle finger, like this:-
And yes, it really does look like it. The brand originates from the emerald of Southeast Asia, Penang Island. A place where the queues for food is longer than any queue for a pair of quickstrike sneakers in Malaysia. Seriously. Don’t believe us, just Google “Nasi Beratur”. Anyways we’re not here to talk about Penang Island, but instead here to talk about CNLM that is a brand that is very much talking bout it’s own place of origin.
It’s really good to see more and more local brands embracing their local roots, in this case, CNLM’s latest release is the 04. collection, which is the dialing code for Penang in Malaysia. The collection consist of just 2 items, the long sleeve 04 tee and the 604. snapback which stands for the international dialing code for Penang.
Our suggestion, head down to Penang Island to get a hold of the collection and try out “Nasi Beratur” while you’re at it.