Disney and Coach come together for a third time to release a new capsule collection, commemorating more Disney characters, after previously collaborating to celebrate Coach’s 75th anniversary .
Going with a darker side of Disney they finally launched “A Dark Fairy Tale” collaboration this May 2018. The limited edition collection centres around a fairy tale gone wrong scenario with dark shadows from the Disney classics emerging out of their stories, now taking their revenge on the real world. Heavy inspirations are drawn from”Sleeping Beauty” and “Snow White and The Seven Dwarfs,” most prominently in the editorial and in the video.
The line showcases hoodies and outerwear with classic Disney patches, crossbody clutches featuring the famous dwarfs: Sleepy, Clumsy, and Dopey. Sneakers with poison apple patches, and academy backpacks with the signature Coach prints with spooky eye detailing all around are also present.
Creative director Stuart Vevers has this to say about the collection, “I have always loved Disney – both the movies and the fantasy worlds created that have captured my imagination for many decades.” He continues, “It was fun to explore the darker side of these stories and mix Disney’s nostalgic charm with Coach’s creativity to bring my memories from these fairy tales to life within our world of accessories and ready-to-wear. The Disney spirit truly reinforces the new youthful perspective we are bringing to luxury at Coach.”
The Coach X Disney collab is now available at all leading Coach outlets.
