The term YOLO (You Only Live Once) has definitely been overused for this pass few months. From a guy tweeting about speeding down the highway with a YOLO hashtag moments before he crashes his car, to crazy college students doing senseless fun activities all in the name of YOLO. It’s another way of saying “F*#K it, Why not?”
YOLO KL is a brand that makes a parody out of other brands, which definitely has that whole “F*#k it, why not?” vibe to it. Although it was only established in December 2012, which is around 6 months now, they have been making some serious waves in the street culture in KL with their familiar yet fresh angle to how streetwear should be.
Their latest offerings is called “DIRTY MAGIC” which is, from our guess, is an inspired line from PYREX VISION. On the other hand, judging from their latest lookbook and also the title of the line, it seems to suggest another underlying message behind it.
Let us know in the comments section what you think that message is.
