Another local brand that hails from the North of peninsular Malaysia, Elstees is one of the most recognized brands in Ipoh – Perak, the land of white coffee & chicken ‘Hor Fun’. Besides the great food there, the brand has manage to setup a fortress and amassed huge following in their hometown that if you were to ask any skater, gig-goer or even a high-school kid in Ipoh which brand reps their city the best, 9 out of 10 would tell you it’s Elstees. Don’t believe us? Try asking any of their 12,000 odd fans on their Facebook page which comprises of mostly ‘Ipoh-Mali’ peeps.
The brand’s approach to street fashion is a rather unorthodox interpretation. Inspired by monsters and gory evil things, one can almost pass their t-shirts as a metal band’s merch because of it’s design, which is a genre of music that they are very much involved in, having collaborated with many famous metal bands such as Massacre Conspiracy, I Revival, The Padangs and Tres Empre to name a few. Having said that, the brand have somehow managed to stay relevant with streetwear enthusiast.
They have just recently launched their Spring/Summer 2013 line, and from what we’ve been told, it’s selling fast. Check out their catalog video and also head on over to their Facebook page to check out more pictures of the line.