Picture Credits: Milk PR For Zegna
Adding to the list of unorthodox collaborations, luxury fashion house Ermenegildo Zegna has partnered up with Fear of God to release a unisex collection that debuted in Paris Fashion Week. After their brief and spontaneous dialogue, the idea came to fruition to combine the best of Italian offerings, merged with the Californian subculture that has now become the new symbol for American luxury.
With the objective solidified in the pursuit of a new path of masculine elegance that the opposite sex can also wear, the objective is visualised in an immediate and contemporary wardrobe that strays away from pre-built models and gender paradigms.
“The collection speaks to our audience just as it does Jerry Lorenzo’s, but we believe it can also appeal to a new client, thanks to the mix of Zegna’s impeccable tailoring and Fear of God’s concept of laid-back luxury. We have worked with great balance, without our ego’s ever surpassing one another, to create a unique new wardrobe. A perfect synthesis of our two souls: clothes to wear at any time of the day in order to feel good. And this is only the beginning, as our conversation has just begun,” explains Alessandro Sartori.
“This collaboration is based on mutual respect. When you meet someone for the first time, you immediately understand how far you can go. With Alessandro we understood each other from the very first moment, and this collection naturally evolved from our conversation. I design menswear but I always keep a woman in mind; I really love the way women wear men’s clothing. I have always been fascinated by Ermenegildo Zegna clothing and this collaboration provides my clients with the opportunity to experience tailoring stitched with freedom, which I think Zegna customers will also enjoy,” affirms Jerry Lorenzo.
The collection is a whole look; jackets lose their revers, and pockets slide along the sides, while coats are designed with absolute comfort of a one size fits all concept. A lightweight suede shirt-jacket and black leather bomber feature an embossed Zegna logo. The jeans share the same attitude as accessories, following a more western theme with ankle boots and woven belts that tie at the front.
While the collection has already been unveiled, it will be available in showrooms September 2020 onwards and distributed through selected Ermenegildo Zegna boutqiues, Zegna online, as well as selected retail stores.
