First and foremost, let’s clear some things up. While it’s spelled PACCBET, it’s pronounced as “Rass-vyet,” which means sunrise in Russian. It’s a damn good start for the slightly quirky designer that is Gosha Rubchinsky. Of whom, his skateboarding arm is going to be released here in Malaysia.
The collection features an extensive amounts of t-shirts, with a recurring phrase “rasSvet ne zA goRami,” spelled in English letters and no Cyrillic, which means “the sunrise is not far behind the mountain.” The long-sleeved shirts feature “это не рассвет,” translating to “It’s not PACCBET.” Socks with printed typography and a skate deck completes the collection.
Gosha’s partnership with Tolia Titaev seems promising, given that it’s targeted more towards the youth rather than ones who can splash the cash, but given that it’s by Gosha, we suspect the price won’t be cheap. Krookz KL will be stocking the collection, but most probably after 28th of July, following retailers like Dover Street Market and Commes Des Garcons releasing on the 28th as well. Will you be adding these to your collection?
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