Written by Ardi
GUESS x GENERATIONS is the latest collaboration of the Japanese pop band, GENERATIONS from Exile Tribe whom have partnered with the fashion brand for the second time.
LA-based artist, Oliver Payne has helped to translate their energy and style into the collection by mixing up his own skills into it.
“To reflect the different styles amongst GENERATIONS, we wanted to create a new take on American university-style by combining classic collegiate wear with modern graphics and various motifs from punk fashion circa 1977.” – Oliver Payne.
This collection includes a wide range of everyday pieces. From Tees, coach jackets, hoodies, crewnecks, denim jackets, jeans, sweats, and track pants. Each garment showcases the GUESS and GENERATIONS identities in different ways while still keeping the scholarly vibe as the main theme of the collection.
“Coming off a very well-received first collection with GENERATIONS in 2018, we’ve continued the dialogue for volume II. Being able to bring in an artist like Oliver Payne has added a different layer to the relationship and project. I’m a big fan of Oliver’s work in the art world and he brought in an interesting twist to the story we are telling with GENERATIONS.” – Nicolai Marciano, Art Director & Director of Brand Partnerships at GUESS.
GUESS x GENERATIONS collection will be available starting in March 2020 at GUESS Pavilion
