It may be a little over the top and somewhat vulgar to name your campaign “FUCK YOU ALL”, but there is a perfectly good reason and explanation to it. The campaign is about taking charge of your own instinct. Many people will try and control your life by telling you what to do, “you’re doing it wrong”, “do it this way”, “don’t do it” or even telling you “this is the way”. So this campaign is Heroin Kills Hell Fellas‘ way of telling this people, “FUCK YOU ALL”.
“It’s because of all the people supporting us that we can produce such bad ass products. We don’t care about following trends, we just make stuff that we like, so FUCK YOU ALL!” – HKHF
The collection includes the limited edition monogram script t-shirt which is exclusive to only 10 pieces and the “Nasty Sons” sweat pants / shorts. Be sure to check out this Johor Bahru based brand’s Facebook page on how to get your hands on the collection and also if you wanna check out the full lookbook, click here.
