Continuing the 25th anniversary celebration of the GEL-LYTE III, ASICS Tiger and Highs and Lows have collaborated in this new project. Inspired by the Aston Theatre, ASICS tiger partners with Australia’s Hight & Lows to release a GEL-LYTE III called the “SILVERSCREEN”, a tribute of art deco for cinema houses and cinema culture.
The iconic Astor Theatre has not always been as such; originally introducing itself as “The Lyceum’. Having to resided onhe heavily commuted Beaufort/Walcott St. intersection for close to a century, when it’s regal doors first swung open on the 5th of November, 1919. Simon Bremner Alexander who is the Architect and owner, confidently claimed it as the State’s coolest building not only from a aesthetic standpoint, but also to the extend that exceptional ventilation its design allowed.
From then, through the 1990’s and still today, The Astor symbolizes the artistic and cultural place in the heart of Perth. The destination remains as a premiere checkpoint for independent cinema, various global musical events and stage acts, thus it is an inspirational view from the door of Highs and Lows’s first store in Mount Lawley, which opened 10 years ago.
The idea behind the design of the GEL-LYTE III ‘SILVERSCREEN’ incorporates the soft mint pastel and contrasting red of the buildings exterior, features the Mayan flower detailing and materials inspired by the time-tested fabrics and décor that have lined the lobby of the theatre for decades. The ice outer sole reveals a marble print taken directly from the marble floor of the lobby. The theatrical theme is finished with such details to a reference to a vintage cinema with a silent film countdown print across the innersole and incorporates with various 3M accents to complete the nod to the Silver Screen.
With its rich delicate fusion of history and coziness. I Think we can all agree that nothing can go wrong with this shoe.
The Highs and Lows GEL-LYTE III will be available exclusively, 10th January 2015 (Sunday), 10am at Sole What Mid Valley. The shoes will retail for RM799 (inclusive of GST) with limited quantity. First come first serve basis.
Take note: *This shoe contains pigskin materials.*
