HYPE Clothing Co. greets this season by delivering its “Keep True” collection that is based on the adventure of wildlife, nature and camping activities. The collection’s name is derived from the idea to “go straight”, adopted from navigation bearing used by campers to give directions. It is appropriated to this collection for an inspiration to keep moving forward in life and better ourselves.
The collection is mainly inspired by the U.S.’s great wildlife and dream destinations for all campers, Yosemite National Park in California which is 95% nature with no construction whatsoever and the popular Grand Canyon National Park, Arizona. Both hold a very preserved nature and great adventurous sites.
“Keep True” focuses on tees bearing prints of inspiring and profound quotes relating to the outdoors, while the colour palette for the collection is centred on earthy tones to harmonise with its theme.
The collection sees HYPE’s special, limited edition windbreaker jacket introduced, constructed of cotton-face with no lining to provide both warmth and easy breeze at once.
Clothing under this collection consists of S/S t-shirts, raglan in both S/S and L/S, a crewneck sweater and hoodies for men’s and selected t-shirts for the ladies. The collection is now available at all HYPE stores.
Here is the promo video of HYPE’s “Keep True” collection below:
Last but not least, don’t forget to follow HYPE’s official page on Facebook and Instagram for more info.
