Reebok has just announced its global partnership with Grammy nominated popstar, Khalid. The partnership aims to focus on their collective mission to inspire creativity and encourage experimentation and self-expression in today’s youth.
“I’m amped to partner with Reebok,” said Khalid. “I love how they mix old and new and honor the classics with fresh twists. I hope we can inspire a new generation of people to be themselves and take creative chances.”
The star will make his first debut during the Sport the Unexpected campaign that comprises of plenty of visual storytelling, highlighting Khalid’s natural energy, while showcasing Reebok’s heritage through a more contemporary lens.
“Khalid continues to be a beacon of originality, pride and imagination for today’s rising youth,” said Matt Blonder, VP of Marketing and Digital Brand Commerce at Reebok. “Through his unique sound and a personal journey that took him across the country, Khalid authentically symbolizes our common ethos – to inspire creativity and encourage experimentation. We’re privileged to welcome him to our family.”
