First starting out as an “events-only” brand where by they would sell their stuff at events and gigs, they eventually decided to branch out to become an online portal in July 2012. Ain Wahida, the founder of the brand told us the reason behind the name of the brand is that “Lips” symbolizes the lust, sexiness and attractiveness of a lady, while the “Wings” symbolizes power. The unique and strong characteristic of a sexy yet ambitious woman.
Being one of the very very, very, very few streetwear brands that is focused on the ladies, they approach it with simplicity but paying more attention to the details like the cut, materials and the way the fabric flows on the body and their curves, even though they may be donning a baggy / oversized shirt. In their latest release, Primadonna is their first batch release that is streetwear centric for the ladies.
Expect many more to come from them, in the meantime, enjoy the pictures from their latest lookbook.
