Keeping up with a strong military-inspired approach, this new collaboration brings in a resonant fuse of utility streetwear with Carhartt WIP’s heritage background in warfare and MADNESS’s eccentric aesthetics. The result is a collection that pays homage to Albert Einstein via an unorthodox reinterpretation of “E=mc2” as the reunion of two brands.
Mad In Progress: Episode 2 cherry picks from Carhartt WIP’s existing military-inspired silhouettes to build upon in this offering, including the MDCH Pea Coat and MDCH Military Jacket. In line with their gritty military style, stone washed fabrics and Herringbone cotton are used for extra raggedness. For a more unique aesthetic, the collection also boats a variant of cropped Aviation Pants that are remade in 8.7 Patterson Canvas. Topping off the range is the addition of the Military Rib Beanie and Tramp Backpack.
The collection’s lookbook – shot in the woods and shores of Tasmania – is equally gritty and edgy thanks to the use of Polaroid and vistas. Have a look at the lookbook below:
Part of the new MADNESS x Carhartt WIP collection will be released in extremely limited quantities this Saturday, Nov 19th at COVER in Sunway Pyramid, Crossover Flagship City Square Johor Bahru and Crossover Mid Valley Crossover. It is also available on their online store too.
However, the full collection will only be made available at COVER where MADNESS’ pop-up store is set up for a limited period. For more info regrading this release, do follow COVER by Crossover’s page here or Crossover’s official Facebook and Instagram account.
