Fashion

Nike Scores With Johor Darul Ta’ Zim FC

  • By Fazlur Redza
  • Jan 13
  • 0

Nike Malaysia and Johor Darul Ta’zim FC (JDTFC) cemented a new three-year sponsorship at the unveiling of the 2017/2018 season team kit today. This partnership reinforce the brand’s essence of supporting local athletes and true sportsmanship.

 The agreement extends across all four teams under the State’s banner: JDT I – Malaysia Super League, JDT II – Malaysia Premier League, JDT III – President Cup and JDT IV – Belia Youth league, where they will be equipped from head-to- toe for both on and off the pitch.

 The collaboration between these two partners proved to be a winning one as evidenced when Nike sponsored Johor Darul Ta’zim FC from 2013 to 2015 where the club was crowned 2015 AFC Cup champion. This victory marked the first time a Malaysian football team had ever claimed a continental title.

 Nike Malaysia Country Marketing Manager Nino Priambodo said, “With a team like Johor Darul Ta’zim FC and their proven track record as a formidable force in the Malaysian football arena, this partnership helps solidify Nike’s position as a sports brand that supports local talent. We have every confidence that the technology and innovation Nike brings will help enhance the performance of these talented athletes.”

 Johor Darul Ta’zim FC President Her Highness Tunku Tun Aminah is also delighted by the new venture. “We are incredibly excited to partner with Nike, who embodies the same unwavering spirit as our own. Nike’s belief in providing the best for athletes coupled with its innovative technology propels our players forward by giving them the extra edge to perform better and push their limits.”

 Drawing inspiration from Johor and its strong sense of pride, the design of the new blue home kit ignites the pride of the state flag with its colours representing the team’s supporters, who are often regarded as the 12th player at each game. The away kit pays homage to the courageous and brave warriors defending the state.

JDT Home Kit

 

JDT Away Kit

 The new team kit features Nike’s Dri-FIT technology – moving sweat away from the body and to the surface of the garment where it evaporates quicker to keep players dry, comfortable and most importantly fast. Ribbed fabric made of 100% recycled polyester provides the kit with a snug fit while the mesh back panel enhances players’ ventilation.

 The Johor Darul Ta’zim team kit retails at RM139 and is available at selected Al-Ikhsan outlets from February.

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