Fashion

PUMA Taps Turkish Streetwear Label Les Benjamins For Their Travel Photography Inspired Collection

  • By Nabil Kamal
  • Apr 16
  • 0
On the right: Bunyamin Aydin (Credit to: Zimbio)

Bunyamin Aydin is passionate about two things, photography, and travel. And in a brisk change of direction, PUMA has decided to collaborate with Aydin’s brand, Les Benjamins in order to reflect his passions into the capsule collection. Which proves to be an interesting one, as we’ll explain below.

You see, Aydin moulds his aesthetic philosophy from all around him in Turkey, which translates to deep-rooted cultural influences and rituals into craftsmanship of comfort. With this in mind, Aydin has reimagined several PUMA silhouettes with a hand-crafted, artisanal feel, entailing the use of rich colours and detailing of traditional Turkish carpets.

 

Hence, uniting both culture and comfort, the collaboration has resulted in the recreation of 3 iconic silhouettes, namely the RS-0, Thunder Disc, and Trailfox.

Complementing said shoes is a range of apparel designed with ergonomic storage solutions, coloured in bold Les Benjamins prints as well as Turkish carpet prints as a homage to the city. The stylish parka, windbreaker, hoodie and tee along with performance inspired accessories like backpack, bum bag and cap complete the capsule collection.

This unique capsule collaboration is available now only at PUMA Select stores in KLCC and Sunway Pyramid exclusively.

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