Simple, is what best describes Shurén Projects, and with their new ‘Machine Made’ collection only serves to accentuate the thematic further.
The new menswear capsule for the holiday season explores on the “perceived harshness of machine made garments,” all the while employing the best techniques modern technology can offer in order to construct wearable pieces for an urban lifestyle. Deciphering this took a bit of time, but regardless, the collection’s a looker, and offers an insight into the philosophy of Shurén Projects.
For starters, neutral colours are employed extensively throughout the collection with an emphasis on utility. Jackets include several oversized pockets, as well as the inclusion of cargo pants and vests to complete the look. Graphic t-shirts are present as well as Mandarin collared button downs, all made with lightweight cotton. We particular like the ‘Rust’ button down shirt.
The collection can be viewed online at shurenprojects.com, as well as their flagship store, SRP at Taman Paramount, Petaling Jaya, or through their official stockists, Isetan the Japan Store, Robinsons, Hundred%, Sixthsense Store, and MannersBoy.
