This release is by far the closes to the heart of the brand, because a brand cannot thrive, succeed or survive without the support of the people around it. And that is why SuperSunday would like to dedicate their latest collection titled “Bloodline” to the bloodline of the brand: the fans, friends and family that have been loyally supporting the brand since day 1. Besides that, SuperSunday would also like to use this collection as a tool to inspire the society towards their art and craft, which is fashion.
Once again we see SuperSunday bringing on board street fashion photographer, Ridduan “TTFGA” Ismail to collaborate on their 3rd campaign together where he conceptualized, styled and shot the whole lookbook. The inspiration behind the shoot is 90’s street fashion with a little modern edge to it. Similar to other SuperSunday looks, the styling is kept to a monochromatic base but with some added color to spice things up. Taking reference from some 90’s artiste like Aaliyah, TLC, Britney Spears, and Zoe Kravits, Ridduan deconstructs some of the brand’s t-shirts to be paired with baggy jeans, bomber jackets, and some color accessories to bring out the 90’s vibe.
The collection is already available at SuperSunday’s physical store located at the Bukit Bintang monorail station. Don’t forget to also follow SuperSunday ( @thesupersunday ) and Ridduan ( @ttfga ) on Instagram to stay up to date with them.
