In the world that we all live in now, with the help of the internet and technology, everything moves at a very fast pace, and the fashion world is no exception. Trends come and go in the blink of an eye. To survive is to adapt, and to adapt is to always try, innovate and create new things. Since the creation of the brand back in 2008, Super Sunday has always been a brand that has been at the forefront of doing just that, ADAPTING.
It is a very uncommon thing for a local streetwear brand to put out a collection such as this. A more edgier and a more modern collection. A collection that looks somewhat taken off the racks of a high fashion label, but with its street cred still intact. Hence the name of the collection: ‘DARE TO FAIL’
After a successful campaign with Super Sunday back in 2013, Ridduan Ismail, or more commonly known as TTFGA ( Tukang Tangkap Foto Gembira Anda ), was called back to work his magic again. Being one of Malaysia’s top street fashion photographer, Ridduan is also someone who adapts, and moves according to the pace of the times. Having an eye for the finer angles in life also helps with that.
Same as the previous campaign, TTFGA conceptualized, styled and shot the whole lookbook. He even redesigned and recreated 10 pairs of rubber construction boots for the shoot which is inspired from Rick Owens’ and Givenchy’s 2011 to 2013 collection. The full collection will be launched during the Kuala Lumpur Fashion Week (KLFW) which will be happening from the 18th to the 22nd of June 2014. In the meantime, check out the full lookbook to get a peek at what to expect during KLFW.
Be sure to follow TTFGA and Super Sunday on their Facebook pages and also their Instagram ( @ttfga | @thesupersunday ) for more of their updates.
