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Normally bad things happen without a warning. And in this case, it is true. They came out of nowhere. Only just starting their official Facebook page about 2 weeks ago, they launched their first product on the 31st of July 2013, the “BAD 77” t-shirt, along side some amazing pictures from their lookbook and a video to accompany it. BAD KL just performed a “Shock & Awe” stunt on us and it seems to be working.
The inspiration, outlook, vision and impression of BAD is turning apparel into art. It is a form of expression from it’s creator. Mixing high fashion with streetwear, and fusing current trends of the hip-hop world together with it, this is what represents BAD. The creator behind the brand is Zhafry Rahmat, together with Luqman Hannan who does graphics and handles the sales and production. They have a creative arm which coordinated the concepts of BAD KL with Zhafry, it comprises of Bibo Aswan who heads the creative direction, Aaron Chan with videography and Sim Wie Boon with content.
Have a look at the video and also some images from the lookbook and you can check out the rest of the lookbook at their Facebook page.
