Tenaga Nasional Berhad doesn’t screw around when it comes to Raya ads. Instead of going the typical route of ‘meleleh air mata,’ the company has decided to focus on what makes Raya such a festive time. Rumah Epik Fantastik details a story of Iskandar Syahidan, a young boy dreading and coping in a cramped kampung house as members from his extended family spend the first days of Hari Raya at his house.
While seemingly very stressed out as he circulates the packed living room, to kids playing with his toys and making a mess in his room as well as meeting an unfavourable cousin, Iskandar realises that despite the mounts of people, Hari Raya is much more joyous when the whole family is under one roof. Quek Shio Chuan was tasked with directing this year’s skit, after previously shooting TNB’s last year’s campaign titled Dugaan Raya Aida.
The clip, suffice to say, was a feast for the eyes. Beautiful warm colouring, well executed choreography as well as a combination of drone shots, flycams, and the centrepiece, a long shot from the TV room all the way to front verandah make up for a very visually pleasing 5 minutes.
Speaking to The Star, TNB chief corporate officer Datuk Wira Roslan Rahman strives to create a situation that is relatable to the masses.
“I believe, we are all familiar with that feeling of rushing home to avoid being stuck in traffic. Then, when you’re home, there is no time to relax because you have to start cleaning up.
“We do all this so that we can create a comfortable living situation for everyone else,” Roslan said.
The clip’s overall message is to signal the importance of tolerance, that happiness can be achieved with everyone are working together hand in hand to help ensure that the first day of raya goes as smoothly as possible.
“The sense of tolerance among Malaysians is what makes us special,” he added.
Watch Dugaan Raya Aida below, and see if you can spot the easter eggs in Rumah Epik Fantastik!
