Food
SOFTSRVE : Ice Cream & Dessert Bar
- By Zhafirry Fenner
- May 27
- 0
This is perfect for our sweltering weather. An ice-cream and dessert bar; Softsrve officially launched on the 24th of February 2015 which was founded by 4 partners, Redmond Ho, Jack Liau, Amily Chong and Terrence Tae where three of them (Redmond, Jack, and Amily) have some sort of designing background where as Terrece was from the e-commerce field. The brainchild came across when they were all travelling around North Asia and found out that the soft serve craze was the in-thing, and was spreading around South Asia. They took roughly about 9 months time from preparation until the final outcome since they never had any experiences in F&B before but a high amount of interest made them to finally venture into this kind business. For influences, they are heavily inspired by the NYC’s famous Momofuku and Big Gay’s Ice Cream and some other South Korean ice-cream parlour as well.
Their goal is just plain simple; to provide an unordinary soft ice-cream experience to their lovely customers. They believe that dessert, especially ice-cream gives the greatest happiness to people. They created the simplicity of minimalist interior design and branding that can defined as their sole concept. As for now, Softsrve is serving three flavours of ice-cream and the fusion with different type of toppings. Their signature soft serve are Cereal Milk and Deep Choc, and other flavours are their monthly pop-up flavour (which will be only be on the menu for a temporary period of time!), Oolong Tea and Salted Butterscotch. The best seller for the Cereal Milk series are Breakfast (Caramelise cereal with fresh strawberry toppings), and Fluffy (Cotton candy with Himalaya Sea salt). In addition to that, all of their serving comes with a dry ice effect (so cool!) to preserve the soft serve not to melt easily.
For more information about this one-of-a-kind artisan ice cream parlour, feel free to check them out on Facebook and Instagram.
No.31
Jalan SS21/1A
Damansara Utama
47400 PJ
Selangor
Operating hours:
Tues – Sun
2pm to 11pm
