Last Saturday, we went to “The Art of Branding, South East Asia 2014” by Tempatan Fest, which was held under Projek Rabak, at Publika. As we’ve been told, the purpose of this event is to let the local brands showcase their brand and their merchandise to the general public that is walking about in the mall, while at the same time pushing the envelope for visual merchandising among the local brands. We saw some brands like Tarik Jeans, Hellbent Skateboarding, 27Legacy Tie Dye, Abstrax, Rated Apparel and a few others at the event.
As we know, the normal public crowd will not get to check out all these local clothing labels if they’re not keen to see it, or they have not been to any local street wear festival. However, by showcasing all these local clothing labels in a mall, it’s actually a very good way to let more of the general public to know and be exposed to these local brands, and they’ve also been putting out quality products with affordable prices! After checking out “The Art of Branding”, we stopped by White Box, Publika to see the art that was on display which were done by various local artist, and it’s also one of the project under Projek Rabak. Tap the photos below and see what went down on that day on both sides of the event.
Don’t forget to keep up with Projek Rabak and Tempatan Fest Facebook Page as well as their IG (@Tempatanfest), (@projekrabak).
