Volkswagen Passenger Cars Malaysia (VPCM)'s Art Campaign With Local Artists Celebrates The Iconic Beetle

Volkswagen Passenger Cars Malaysia (VPCM) has embarked on an art campaign with nine Malaysian artists to celebrate the iconic Beetle.

The #BeetleInspired campaign delves into the creative minds of these artists as they work on interpreting the Beetle through their respective mediums. A variety of artworks were produced – ranging from graffiti, paintings, calligraphy, doodles, illustrations, pins and various other forms of artistry which showcases Malaysians home-grown talents at their finest. The nine artists who participated in the #BeetleInspired campaign are Afiq Afify, Dudude Doodle, Eleanor Lim, Kupeh Rodriguez, Kenji Chai, Pestle & Mortar, Pantun Pins, Shani Ahmed and Zami Musa.

VPCM is also currently running an online #BeetleInspired contest from now till 4th December for those interested to try their hand at creating their own Beetle artwork. Participants simply need to download an empty template of the Beetle and design it based on their inspiration according to the contest themes of “Love” or “Fun”.

Winners will be announced in December, and will win exclusive and limited edition merchandise from the artists of the #BeetleInspired campaigns, such as Pestle & Mortar shirts and cute Beetle pins by Pantun.