adidas is challenging athletes around the world to view their idols differently. The new Sport15 campaign called, “Create Your Own Game”, is an inspiring film that challenges those who defy the norm to set out to create their own path and become the next generation of creators, not followers
The film represents a complete shift in how adidas communicates and drives its mission to be the world’s best sports brand. Shown through the perspective of football, this film is asking you to unfollow your heroes – to create, not emulate.
Watch the campaign video below:
