The New Brand Center Hosts All Wings Of adidas’s Inventory
In a first of its kind in Malaysia, adidas has just opened the country’s first ever Brand Center right here in Sunway Pyramid, taking over 3 shoplots in a bid to expand into the Southeast Asian market.
“The all-new Brand Center is adidas’ largest store in Malaysia to-date, showcasing the latest retail concept and innovations from adidas, as well as our commitment as the no. 1 global sports brand, to be the best sports company in the world to provide Malaysian consumers with the best products, best experiences and best services,” said Philip Ho, Country Manager, adidas Malaysia.
“As the prime shopping mall serving the communities from Bandar Sunway, Subang, Petaling Jaya and Shah Alam, Sunway Pyramid also has the vibrancy of the youth from the surrounding universities and schools, and we intend to inspire the city further with our brand’s unique strength and creativity,” added Ho.
Encompassing over 1328 square meters, the center houses the full range of adidas products from sports performance to lifestyle, making it into a one stop shop for everything. The design is inspired by a “stadium” styled outlook, inputting local elements and cultural hues, that doesn’t detract from the sporty experience should patrons want to explore adidas’ latest product innovations.
The store also stocks the latest items available, from the Alphaedge 4D series of runners, potential Yeezy drops, as well as the all-new Ultraboost 20 which is engineered in collaboration with the International Space Station.
Located in the old wing nearby Parkson’s, adidas’s latest Brand Center is now open to public to see.