It’s not entirely unusual any more to catch an aroma of cotton candy clinging to the air when walking down a random street or having a midnight snack at the mamak, thanks to a now enduring trend that’s taken the Malaysian youth by storm. The vaping culture has been around for a while now, while businesses that have capitalised on this culture can attest that the popularity of “blowing clouds” have exploded since the vape was first introduced locally.
The strength behind the current vape industry climate can be best described by the snow ball theory. Initially vaping was simply a means for most to find seemingly healthier alternatives to smoking. Eventually, as more people began to consider vaping as something relatively harmless and cool, a vape kit became a must have item among many, regardless of gender.
Thanks to the influence of social media, we’ve seen plenty of non-smokers pick up vaping as a hobby. Given that even the Oxford dictionary has noted in 2014 that the word of the year was “vape”, you know that the industry has crept well into mainstream culture.
This has led to a tremendous increase in the number of vape shops in Malaysia, to the point where you could sometimes spot up to 4 or 5 of these outlets within a stone’s throw distance of each other. In such a competitive environment it can be difficult to stand out over the crowd, though Nasty Juice attempts this by collaborating with Singaporean rapper Akeem Jahat to produce a rap song as a form of brand promotion.
Give it a listen and tell us what you think!
