Just yesterday, Flizzow posted a teaser indicating the next chapter of the Malaysian hip-hop scene, the introduction of Def Jam Records right here in Southeast Asia.
For those who don’t know who Def Jam is, here’s a refresher course. Predominantly focusing on hip hop, pop, and urban music, Def Jam distributes Kanye’s GOOD Music label, Listen Up Forever Records, and includes a star studded roster from the likes of BTS, Logic, Big Sean, Justin Bieber, Kanye West, Nas, 2 Chainz, YG, Jeremih, Q-Tip, Pusha T, Vince Staples, Desiigner and Jhene Aiko. It’s practically the go to label for hip-hop bar none.
Clockwise: Ariel Nayaka, Joe Flizzow, DJ Bomber Selecta, Fariz Jabba
Def Jam’s move to our shores will probably indicate a search for new talent as globalisation continues to occur, and this region just so happens to contain enough talent for the label to turn its head here. With a full spectrum of talent, from the likes of Flizzow, Yung Raja, Alif, Fariz Jabba, Daboy Way, A. Nayaka, DJ Bomber Selecta, Young Bong, and Deejay Buddah, it signals one thing to the world, that out rappers are world class.
Officially signed with @defjam @kanyewest & @justinbieber are technically my label mates 🤯
— Ariel Nayaka (@ArielNayaka) September 17, 2019
On another very far fetched point, it could also mean that the aforementioned artists, might have a bigger chance of landing here across the pond, but that’s a story for a different day.
America. The UK. Japan. One of the few things that these regions have in common is the presence of Def Jam Recordings, and now, South East Asia is about to join those ranks.