Jordan Brand’s First Collaboration With EU-Based Brand, Patta.

  • By Julian Leong
  • Jun 10
  • 0

It is a surprise to many that Europe-based retailer Patta is finally collaborating with giant sneaker brand, Jordan Brand. For some of you who are not familiar with Patta, Patta usually collaborates with sneaker brands associated with running and most of the time, Patta collaborations are highly sought after.

Working on the Air Jordan 7 silhouette, Patta’s Guillaume Schmidt and Vincent Van de Waal takes inspiration from 92′ as a cultural touchpoint of their youth, paying homage to the 1992 US Olympic men’s basketball team (Dream Team) and their unique hip-hop music. The uppers feature light cream and dark brown shades with bold red accents while Patta’s branding is observed on the midsole. The collection also includes apparels inspired by a famous Jordan Brand shot back in Barcelona during the Olympics.

If you’re a fan of the 7’s, this is a must for you. The Air Jordan 7 ‘Patta’ will be releasing this weekend on the 15th of June with a retail price yet to be announced.


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