As adidas seeks to bolster its running line, the brand has introduced another derivation of the Alphaedge 4D featuring more reflective panels for safer nighttime training.
Apart from that, the Alphaedge 4D ‘Reflective’ remains aesthetically and functionally similar, featuring a 4D printed midsole gathered from almost 2 decades of running data. As variations and numbers go, it is indicative that adidas is now able to exponentially mass produce its 4D printed midsoles, potentially dripfeeding the technology into other models in its range of running shoes, eventually replacing Boost altogether.
Marco Kormann, Director Platform Innovation, adidas, said: “We are proud to have taken a FUTURECRAFT concept and scaled it up significantly across our business within two years. ADIDAS 4D marks a shift in the way we approach the design and creation of our products. With the support of our partner, Carbon, we have shown the possibilities of data-driven-design and digital manufacturing on a global scale. The next iteration of the technology will be to develop how it can be used to produce footwear that is tailored to specific sports, and even individual athletes.”
The adidas Futurecraft 4D ‘Reflective’ is available now for RM 1400 at adidas Performance outlets such as Pavilion, Gardens, KLCC, Mid Valley, Publika, and Sky Avenue, Genting.
