The Reebok Instapump Fury has had a number of different iterations on it, but nobody could’ve seen this sort of upgrade coming to the silhouette. Of course, as the turn of the day is upon us, adidas have decided to lend its Boost technology to the Instapump to create the Instapump Fury Boost, a major milestone update to the classically defining model
Speaking to the designer of the Instapump Fury, Steven Smith had this to say, “Instapump Fury BoostTM is exactly something we would have tried back in 1994 if we had the technology. We were always experimenting to find the best cushioning system possible. It is great to build a hybrid of the best of both brands’ technologies.”
“When the Instapump Fury was released in 1994, there was no other athletic shoe like it. Even today, it feels ambitiously experimental,” lamented Kelly Hibler, General Manager, Reebok Classic, “Now 25 years later, the Instapump Fury is ready for reinvention. Celebrating the legacy of the Instapump and the cushioning of adidas’s BoostTM technology, the Instapump Fury BoostTM is here for a whole new generation.”
While no official pictures of the shoe have been released, it’s safe to assume it’ll look like Instapump Fury, with more capsules on the midsole, with a strap across the midsole with adidas and Reebok cobranding.
The “Prototype” colourway will release exclusively at atmosCon on 5th of October, with the others slated to release in November and December.
