Adidas Running is releasing the updated UltraBOOST and UltraBOOST X, designed to break boundaries of running technology to provide the ultimate running experience. A fusion of the past and future along with adidas most advanced technologies, the new silhouette is engineered for unparalleled movement, precision, and fit.
For SS18, the approach in terms of design informs new features which are inspired by the best in previous UltraBOOST models. The ventilation holes of the original UltraBOOST returns on the upper across key sweat zones of the foot and built with newly developed PrimeKnit to reduce stretch to provide runners with a prime fit and additional support. The silhouette features a high-tech Fit Counter integrated within the heel for free movement of the Achilles tendon while complementing the built-in BOOST midsole, providing the wearer with adaptability, cushioning and energy return.
The UltraBOOST X takes learnings from the UltraBOOST Uncaged and the adizero Sub2 running silhouette where the cage and support features are moved to the inside to give the silhouette a sleeker aesthetic for women. This silhouette is designed with female-specific design features including the Adaptive Arch which permits the PrimeKnit upper to mold to any types of the foot to stay in sync with the wearer’s running style. The integration of a purposely sculpted BOOST midsole complements the design of the Adaptive Arch, allowing elements to work together to provide enhanced support and cushioning. A 3D Sculpted Heel Counter of the UltraBOOST X is designed to allow the Achilles tendon to flow vertically while keeping horizontal movements on lockdown.
The UltraBOOST is available in two colorways for both men and women while the UltraBOOST X is available in grey and comes with a blue heel counter. These silhouettes will be retailing for RM850 from today onwards (online only) and in stores by February 28th.
