ASICS just recently re-launched their line called ASICS Tiger brand which falls somewhere between the sports performance line of ASICS and the casual lifestyle line of the Onitsuka Tiger brand. The line was popular back in the 1980s all the way through to the 1990s as a competitive sports shoe line. But now ASICS will be looking to reposition the line and be marketed globally as a sports-lifestyle line. ASICS Tiger was re-introduced into the Southeast Asia market where the re-launching was held at Singapore. The installation of the re-launch event was done in a very cozy and intimate manner to emulate a sneakerhead’s living room. Check out the pictures below to have a feel of what went down.
Pictures by: @mellowedhigh
