Released in 1972, The Nike Cortez has put many things: a shining example of Nike co-founder Bill Bowerman’s drive to better equipment for runners, the first Nike to offer visible technology and an endearing pop culture icon. Over the years the shoe has propelled champion runners, graced silver screens (in a 1994 best picture winner, no less) as well as televisions and become a staple of west coast hip-hop street style.
The first true women’s version of the shoe was called “Senorita Cortez” hits the market two years later in 1974. The aesthetic and performance retained the hallmarks of the original, and throughout the ’70s enjoyed status as Nike’s best-selling shoe. In 1977, Nike Cortez hit living rooms across the United States via the small screen, helping to solidify icon status among womens across the U.S. and beyond.
The Cortez has mixed well with high and low fashion and blended with diverse trends. As evidence, and in celebration of the Cortez’s 45th anniversary, as Andrea Lieberman, Aleali May, and Madeline Poole share their take on the icon. For more news about the Nike Cortez history and so on can be found here.
The new Nike Cortez will be launched on 30th May 2017 at a retail price of RM229 and will be available at Nike KLCC and Nike Pavilion.
