About time manufacturers are taking considerations of the environmental damage and carbon footprint, and after Adidas’s big efforts, comes Converse’s new initiative, dubbed the Converse Renew.
Usually, the process doesn’t defer much from most recycled products – in this case, used plastic bottles are reused to make rPET yarn and weaved to replace the canvas on its upper, but where it gets interesting is that Converse has somehow mimicked the 100% recycled polyester to look and feel the same way as the cotton canvas, effectively delivering the same look and feel, without the environmental guilt of harming the planet.
In line with this initiative are the first batch of colours, which reflect the tones of the Earth. A minimalistic All-Star patch adorns the medial portion while the outsole is lightly speckled.
The All-Stars get an extra bit of detailing too – “Life’s Too Short To Waste” replaces the All-Star logo while both the All-Star and Chuck 70s get the phrase embroidered on the tongue.
Selections are wide too. From a choice of 6 colours, 2 types of midoles, and 2 cuts, you’ll be hard pressed not to find one that’ll suit you.
The Converse Renew Collection goes on sale on the 18th of July with prices ranging from RM 269.90 – RM 359.90, and is available at KLCC, Mid-Valley, Sunway Pyramid, and Pavilion Mall Converse stores.
