Gigi Hadid has never designed a sneaker before.
Hence why Reebok is giving the keys to its archive, and allowing its ambassador to co-design a new shoe. The message behind this is explicit, as Reebok believes that women should always feel empowered to express themselves without limitations, and by imbuing Gigi’s sense of style into the shoe, fulfills that promise as well as reimagining Reebok’s heritage.
The collection features an advanced version of the Freestyle Hi, dubbed the ‘Freestyle Nova Ripple’. Gigi and Reebok added weathered textured leather to give the sneaker the power to push through snowy and icy weather conditions, and gave the silhouette an extra-chunky “ripple bottom”, inspired by Gigi’s love of statement-sized “bootish” sneakers. Arriving in two Gigi-designed colorways, both versions feature subtle infusions of bright neon –a salute to Gigi’s passion for ‘90s-era originality.
Fall/Winter 2018 Reebok X Gigi Hadid Capsule Collection will become available for purchase at selected Reebok stores and doors on December 7, 2018.
