Surprisingly Yeezys Never Made It In The Top 10
Written By Sean Ho
Now that 2018 is under wraps and 2019 is well on its way, the best selling sneakers would have probably presented itself as either something from the Off-White collection, or more realistically, Yeezys, as Kanye West promised his fans that everyone who wants to purchase a Yeezy can get one with relative ease, but that’s not always the case, as proven with Omnilytics, a marketing intelligence company.
The analytics company has come up with a complete rundown of the top 10 best selling sneakers of 2018 here in Malaysia, and to surprising results, gathering their data from 4 different criteria:
- Number of retailers that carry a specific sneaker
- Time taken for a sneaker to sell out
- Amount of restocks one retailer orders for that pair
- Time taken for the sneaker to go from release to being on sale
Nike dominates the charts, taking up 7 spots with the remaining 3 being held by Adidas. Quite to our surprise however, the Nike Vapormax is Malaysia’s best selling silhouette, followed by classic models from the likes of the Air Force One, Air Max 97, Air Max 90, and the Cortez.
The Adidas NMD still manages to hold its value even after the end of its twilight years going to ubiquity, as well as easy to pair shoes like the Stan Smith reign as fan favourites to this day.
Silhouettes Air Force One, and Air Maxs presumably gained popularity with the rise of the Off-White ‘The Ten’ Collection; as prices for the shoe are way beyond the normal person’s reach, this hype and want drip feeds down to the GR models, hence explaining its sudden meteoric rise. Models like the Ultraboost however takes its stance on comfort and ease of wear even in its 4th iteration, mostly because of the ability to pair the shoe with almost anything while still remaining as comfortable as ever due to the Boost midsole.
Running shoes seem to rise back up in popularity, as Nike’s workhorse, the Zoom Pegasus 35 comes in at number 7, while the Epic React Flyknit rounds of the Top Ten list. Presumably, this is partly in due to Nike’s running heavy marketing plan, featuring campaigns such as Breaking2 which consequently led to the creation of the Vaporfly series. Though the collection is very much out of reach from most consumers, the technology and design inspiration does take several cues from its flagship and drip-fed down to the Pegasus, which is always a good thing.
Given the above criteria however, it isn’t possible for Yeezys or any of the limited edition models to come at the top as they are limited in their nature, hence these silhouettes cannot compete with the level of production and availability that these GR models have.
Do you agree or disagree with the list? Let us know in the comments below!
