In a bid to tap the ever growing digital commerce sphere, JD Sports has stepped up and created a game aptly called, King Of Trainers, a tile matching puzzle game that allows its players to earn real rewards as they play the game.
Playing the game is a simple one; players swipe tiles in the form of shoe boxes and match 3 or more tiles of the same colour to score points. As they rack up the points, their rankings will increase, and as the game is structured in this way, the app ensures its players to maintain a high level of ranking in order to unlock higher tier rewards, with some vouchers include a RM 300 sneaker voucher that can be redeemed when shopped in-store.
Jaclyn Tan, Head of Brand & Marketing SEA said, “We’re very excited to be launching King Of Trainers: The Game. We’ve added unique features to the game that will enable us to engage with our consumers in a fun and interactive way. As a leading fashion retailer, we are proud to be amongst the first in the field to introduce a game app that allows us to connect with our customers while rewarding them for being loyal supporters of the brand. We always work towards providing the best for our customers and we hope they thoroughly enjoy it.”
The King Of Trainers app is now available on both iOS and Android platforms.