Keds®, the iconic female footwear brand, announces their newest collaboration with stationery and lifestyle brand “Rifle Paper Co.”. The three-piece collection will utilize iconic Rifle Paper Co. prints, Jardin de Paris, Les Fleurs and Wildflower, to update the classic Champion, a tailored lace-up, the Triple, a lace-up style with a platform for added height, and the Triple Decker, the Champion Triple’s sister but in slip-on form. Each of the vibrant prints pays homage to Rifle Paper Co.’s defining patterns.
The pairing of the two beloved international brands has resulted in a unique partnership curated for the female consumer as Keds provide women with accessible, fashionable footwear. As Keds continue to foster its dedication to and its culture of female empowerment over its 100-year history, Rifle Paper Co. has similarly become an example for women entrepreneurs with creative spirits. Rifle Paper Co. began as a small business based out of co-founder Anna Bond’s garage apartment which has continued to evolve and develop products in a variety of categories, rooted in stationery but including fabric, fashion accessories and wallpaper.
“Keds has long been one of my dream partnerships so I am thrilled to see our two brands come together for this exciting collection. I hope that our signature illustrations combined with Keds’ timeless designs inspire women to take bold steps toward their passions,” said Anna Bond (Co-Founder and Creative Director of Rifle Paper Co.).
The Keds x Rifle Paper Co. Collection is now available for purchase at all selected RSH, Studio R and Stadium store from May 2017 onwards. The collection is priced from RM239 – RM259.
