Waaaaaayyyyyyyy back when during the period where social media didn’t really exist and pre-internet sneakerhead was still a thing, it was incredibly difficult to get a hold of special regional releases as the internet isn’t as connected as it was compared to now.
During this time, or more specifically, the year 2001, Nike’s Japan division created an initiative otherwise known as the co.jp, which sought to create and release colourways in select locations in the country. One of them was this, the ‘Rainbow’ Dunk Low Pro B, which incorporated so many different colours that was so wild and colourful it actually turned out beautiful rather than becoming a colourful pile of mess.
The ‘Viotech’ moniker actually refers to the purple colourway thrown into the mix, and in its subsequent streak of rarity, has appeared in only a handful of other shoes before releasing in this, the Air Max 90 ‘Viotech.’
The colour roughly mimicks the same as the original, only opting for several shades lighter while still retaining the original ‘Rainbow’ palette.
For a piece of history, the Nike Air Max 90 ‘Viotech’ is available to purchase online for RM 579 now with still a good size run available.
